“To me, photography is the art of observation. It’s about finding something interesting in an ordinary place. I’ve found it has little do with the things you see and everything to do with the way you see them.”
Elliott Erwitt – Advertising & Documentary Photographer, Filmmaker

Taking pictures of our everyday lives has become so much a part of our western culture. We mark special events and milestones with formal portraits. We record the mundane and the ridiculous with candid snaps and selfies. We post, pin, share and tag images of everyone we know – and some we don’t.

While photographs document our city, our culture, and our past, there are some images which transcend those experiences and speak to something different. Those images capture not only a moment – but also evoke a feeling, a hope or a desire.

Part of what makes a photograph unexpectedly evocative might be the photographer’s ability to compose the picture – framing the object in the right place, the right perspective, the right balance – capturing the moment at the right time.

It is the photographer’s experience and understanding which creates those images that speak to us on an elemental level – what we have called the Photographer’s Eye. It is the ability to help us look through the lens at something ordinary and see the extraordinary.