The Moose Hide Campaign is a grassroots movement of Indigenous and non-Indigenous men and boys who are standing up against violence towards women and children.

Organizers distribute moose hide pins at both regional and national gatherings. People of all ages, backgrounds and gender identities are welcome to attend Moose Hide Campaign events.

Moose Hide Campaign Day 2026

Be a Part of Moose Hide Campaign Day in Edmonton

Date: Thursday May 14, 2026
Time: 1:30pm
Location: City Hall, 1 Sir Winston Churchill Square

Join the City of Edmonton, the Indigenous Sport Council of Alberta, Elders, Knowledge Keepers and community members to mark Moose Hide Campaign Day. Together, we take a stand against gender-based violence and work toward a safer, more inclusive community for all.

On this day:

Download Moose Hide Event Poster

moose hide campaign photo

Where Did the Idea Come From?

The idea for the campaign came to the founders, Paul Lacerte and his daughter Raven, during a hunting trip on their traditional territory along the "Highway of Tears", a stretch of highway in northern British Columbia where many women have been murdered or gone missing. While harvesting a moose, they had a moment of inspiration: tan the moose hide and cut it into little squares for pins, and engage men and boys in efforts to end violence against women and children. To date, over four million Moose Hide Pins have been distributed free of charge to communities, schools, and workplaces across Canada.

The inspiration came from the land, from the loving relationship between a father and daughter, from the stretch of highway where violence has taken so many loved ones, and from the spirit of the moose.

Contact Us

Indigenous Relations Office

Email  indigenousrelations@edmonton.ca

Phone  780-944-7602