WinterCity Festivals and Events Grant Program

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Local winter festivals and events encourage Edmontonians to carry their passion for their city year round.

Application Intake Open

The City is currently accepting applications for 2024 winter events. The application will remain open until the remaining funding has been distributed.

WinterCity Festival and Event Organizers create experiences that share the magic of an Edmonton winter with both local community members and international visitors.

However, operating outdoor festivals and events in winter can be challenging because there are higher operational costs due to the cold season. Winter festivals and events can see it all, and for this reason, winter-specific festival and event funding is being provided.

Grant Funding Allocation

The WinterCity Festivals and Events Grant allocations will vary based on the size, scope and scale of each event and will range from $500 for smaller community events to up to $60,000 for larger festivals and events. Grant funding may not exceed 25% of the total cost to produce the event.

The City reserves the right to audit applications and projects that receive funding. You may need to provide additional information to verify the funding was used for the intended purpose outlined in your application.

We have a limited budget and are not able to support every application. To improve your chances of success, please ensure that you complete all sections of the form and add sufficient detail about how you intend to use the funds.

Funding decisions made by the City are final and cannot be appealed.

Grant Priorities

The WinterCity Festivals and Events grant priorities in 2024 are aligned with the City Plan and will focus on:

Supporting Edmonton’s identity as a winter city through its infrastructure, design, events and economy (City Plan Intention 1.3.2)
Celebrating our winter identity through the arts, recreation, events, storytelling and inspired design (City Plan Direction 1.3.2.1)
Encouraging winter events, activities and festivals through community and business partnerships (City Plan Direction 1.3.2.3)

Learn More About the City Plan

Award Criteria

Grant funding awards will be based on the following criteria:

Opportunity for attendees to experience winter
Operational and winter-specific programming costs required to support the winter experience
Funding need
Event size, scope, and scale (including expected attendance and location capacity)
Benefit to the public (cultural, recreational, charitable significance and/or supports engagement and representation of communities who have historically been marginalized and underrepresented)
Public access (free versus charged/cost to participate)
History of the event in Edmonton
Not-for-profit, charitable, or for-profit organization status
Receipt of funding from other City of Edmonton sources

The City may change or clarify the grant criteria at any time to be responsive to the needs of organizations.

Grant funds can only be used for the purpose outlined in the grant application.

Grant Eligibility

Eligible events must:

Take place between January 1-March 31 and/or November 15-December 31
Take place in the city of Edmonton
Have expenses that as a result of winter conditions require additional funding
Be an outdoor event primarily located in the public realm (such as parkland, public open space, or road right-of-ways) with more than 80% of the event’s programming taking place outdoors
Be held in person with an attendance of 100 people or more
Be open to the public. The event may be free to attend, have a participation fee or require a donation to attend and/or be a ticketed event
Produced by an organization (not an individual) that:
- Is a not-for-profit or charitable organization
- Undertakes their work primarily in Edmonton, or has a history of significant activity in Edmonton when they also work elsewhere
- Is in good standing, and not in arrears with the City of Edmonton

Be insured with a minimum of $2 million in general liability
Held in compliance with permitting or licensing requirements as required (such as Edmonton Fire and Development Services) and public health requirements, restrictions and guidance imposed by the City of Edmonton, Alberta Health Services or the Government of Alberta

Note: Events being hosted in multiple locations on multiple dates with similar program content will be counted as 1 event. Organizers wishing to host different events may apply for multiple grants for each event produced from January-March 31 and/or November 15-December 31. A separate application for each event will be required.

The program will be assessed at the end of each year to confirm or modify eligibility and criteria.

Grant funding awards will be considered for eligible events only.

Eligible Events

Eligible events include but are not limited to:

Cultural and historical celebrations and observances
Concerts, performances and music festivals
Food, arts and cultural festivals
Parades and processions
Sport and Active Recreation events / Active Living events
Organized runs, walks and other sporting events
Not-for-profit events attracted through partnership with Explore Edmonton that have public opportunities to participate

Eligible Expenses

Funding may be used towards winter operations including, but not limited to:

Purchase or rental of infrastructure and/or equipment required to support the safe delivery of the event and to keep attendees/staff/volunteers warm (such as four-season tents, fire pits, heaters, warming huts, hot food, hot chocolate, cider, hot shots, trailers)
Hiring more staff and artists or paying premiums (such as overtime) for those who have expertise in outdoor winter programming and production
Sourcing reliable snow-making options (equipment or options to gather/haul), including water and/or dechlorination costs
Purchase or rental of equipment / supplies to keep snow and ice cool (such as tents and air conditioners)
Additional staffing / volunteers / officials needed to ensure health and safety protocols are followed, especially in extremely cold weather, such as additional warm food, drinks, clothing (toques, scarves), hotshots, and so on
Additional needs to manage increasing operational demands as more people embrace winter and enjoy outdoor winter activities
Other winter-specific operating costs
Winter-specific Civic Services costs, materials and equipment such as snow and ice removal, sand/gravel, grading, windrow removal

Winter Programming elements may be considered, however, they are not the primary intent of this grant which is intended to cover additional operational expenses due to extremes in winter weather conditions.

Ineligible Events

Ineligible festivals/events and organizations include, but are not limited to:

Festivals and events taking place outside of Edmonton
Festivals and events that are indoors (that is, more than 20% of the event is held inside). Events may have opportunities for people to warm up, or hold during inclement weather
Seasonal programs and activities, such as snowbank ice rinks, winter patios and trail grooming. Special events at these facilities may be considered
Registered programs such as day camps, lessons, community programs and such
Private events (examples include, but are not limited to: weddings, graduations, showers, celebrations of life, potlucks, awards ceremonies, roasts, local sports tournaments or competitions)
Virtual events
Professional / semi-professional / amateur outdoor spectator sporting events though public "try it" events or programs as part of the overall event may be considered
Events intended to raise funds for specific individuals, charities or groups
Film productions
Protests, rallies, demonstrations and marches
Stand-alone markets (unless it is a program element as part of a bigger event)
Commercial, promotional or marketing activities, such as product demonstrations, merchandise sales, launches
Events that require membership to observe or participate and are not open to the public
Primarily religious services or activities delivered by faith organizations ( the event cannot prevent participation based upon culture, faith or partisan politics)
Events run by for-profit organizations
Events run by government: City agencies, boards or commissions, educational secondary institutions, or political parties. Post Secondary Clubs and organizations such as international student clubs, children’s community groups may be considered
Political campaigning
Capital projects (for example new construction, expansion or replacement of an existing facility)
Performances, exhibitions or activities that promote or incite racism, hatred or violence

Application Process

Before you start your application:

Review eligibility and information
Ensure your event aligns with the City Plan and provides public benefit
Provide:
- General information about your event
- Total estimated event expenses, eligible expenses and total revenues
- A description of how you intend to use the funds if awarded (1,000 words or less)

If you have questions or need help completing the application, please contact the Winter City Events Grant Team.

Required Documents

Before you submit your application:

Preview Application form copy
Have the following ready
- General organizational and event information
- Budget overview that provides details of estimated event expenses and revenues ( PDF , Microsoft Excel)
- Understanding of event goals, public benefit and alignment with the City Plan
- Signed Declaration

Submit Your Application

Thank you for your interest in the 2024 WinterCity Festival and Events Grant Program.

The City is currently accepting applications for 2024 winter events. The application will remain open until all funds have been distributed.

Apply for Grant

What Happens After Submission?

We will do our best to notify you of the grant decision within 8 weeks of the grant deadline provided we receive a complete application
All applications in an intake period will be evaluated by City staff for completeness, alignment with the program objective and core criteria, and to ensure that the application meets eligibility requirements
Applications will be assessed based solely on the contents and information submitted in the application
Each applicant will receive a copy of their grant application submission
Successful applicants will receive the funds by electronic transfer (EFT) or a cheque, which will be mailed to the address that you provide, within 8 weeks after you’ve been notified of the grant decision

Note: Funding decisions made by the City are final and cannot be appealed.

Frequently Asked Questions

What are common reasons an application is unsuccessful?

Some of the most common reasons why an application is unsuccessful are:

Incomplete application. All form fields are necessary unless they are marked as ‘optional’
The description of the grant funding does not provide enough detail of how the funding will be used. Please be as specific as possible
The description of how grant funding will be used does not align with the objectives of the grant
Other City of Edmonton grant funding has been awarded to the applicant already for the event(s) listed in the application
Ineligible events and/or costs were identified in the application

If my application is unsuccessful, can I reapply?

Unsuccessful applications can reapply the following year. If you would like feedback on your application in order to prepare for a future submission, please contact wintercityeventsgrant@edmonton.ca.

Please remember to clearly identify how the funding will be used as well as the circumstances of need.

Note: The City’s decision is final, however you can reapply if a second intake is advertised.

Can I use grant funding towards eligible expenses incurred prior to approval of my grant application?

Yes. Please identify the expenses that you intend to use the funding towards in your application.

Can I apply if I have never organized a public event?

Yes. This funding is available to new event opportunities as well as to those event producers who have organized public events previously.

Do I require event insurance?

If your festival or event is located on City of Edmonton property it must be insured with a minimum of $2 million in general liability coverage with the City of Edmonton listed as an “Additional Insured”. Depending on the size and scope of your event, additional coverage may be required.

I have applied for other City of Edmonton funding. Can I also apply for the WinterCity Festivals and Events Grant?

Yes. If your organization has received other City of Edmonton funding, in most cases you can still apply for this grant. Please note that grant funding awards will be considered based on established criteria including receipt of funding from other City of Edmonton sources.

For More Information

Telephone	311
Email	WinterCityEventsGrant@edmonton.ca