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The City of Edmonton regulates signs through the Zoning Bylaw. Sign rules in the Zoning Bylaw manage the type, size, location, and other features of signs for specific zones.

Signs play a role in supporting businesses and community organizations, and impact the look and feel of our city. The City is reviewing sign regulations to ensure these rules are clear and meet the needs of Edmontonians.

Project Stage

Project Stage: Proposed Amendment

This project is currently at the proposed amendment stage.

In 2017 the City started a sign review project to address some of the challenges with existing sign rules. Over the last year, the City has conducted research and engaged stakeholders to understand what is and what is not working well with the existing sign rules.

A draft Zoning Bylaw amendment and report were circulated to stakeholders in December 2017. This report and amendment was presented at Urban Planning Committee on March 13, 2018. Committee requested that the City speak further with stakeholders in order to better understand the potential impacts of the proposed changes to sign rules.

The City held meetings with stakeholders from the Sign industry and updated the report and Zoning Bylaw amendment based on the feedback received. This report and amendment was presented again at Urban Planning Committee on May 22, 2018.

The draft Zoning Bylaw amendment will be circulated to internal and external stakeholders before advancing to a City Council Public Hearing in September 2018. 

What's Changing?

Proposed amendments to the Zoning Bylaw include:

  • Updating general sign definitions to improve clarity
  • Simplifying sign use classes and identifying which types of signs can include digital features
  • Clarifying how far apart freestanding (billboard) signs have to be from each other
  • Adding rules for zones that are currently missing regulations for certain types of signs

The draft report to Urban Planning Committee also includes a recommendation that the City prepare signage policy. The purpose of signage policy would be to:

  • Set a new direction for how signs in Edmonton contribute to the City’s strategic goals
  • Ensure signs support businesses, add to urban design in the city, and do not negatively impact pedestrians, cyclists, motorists and wildlife
  • Provide guidance to more comprehensively rewrite sign rules so that they are easy to understand and implement

Current Regulations

Sign regulations are found in Edmonton's Zoning Bylaw. The types of signs are defined in Section 6.2, and include fascia signs, freestanding signs, and digital signs. Each zone has a list of what kinds of signs are allowed. The regulations for each sign type and zone are found in Section 59.

Public Engagement

The City of Edmonton is committed to citizen engagement.

An industry workshop was held on April 6, 2017 to initiate a discussion about digital signs. View the What We Heard report for the Sign Industry engagement session.

A survey was posted online for anyone signed up with the Insight community. View the May 2017 Insight Community survey results. Two public workshops were held on June 1 and June 8, 2017. Citizens had the opportunity to provide feedback on issues regarding digital signs. The feedback from the workshops are summarized in the What We Heard report.

The City had an information booth at the Alberta Sign Association Trade Show on June 16 and 17, 2017. At this trade show, City staff had the opportunity to gain insight about emerging sign technologies and to do outreach with stakeholders.

The City held three meetings in early April, 2018 to discuss the impacts of proposed changes to sign rules on members of the sign industry. The feedback from these meetings, and what the City changed as a result, is summarized in the What We Heard and What We Did report.

If you would like to indicate your interest in attending a future public engagement opportunity or if you wish to be included in the mailing list for updates, please contact the project Planner, Madeleine Baldwin

For More Information

Madeleine Baldwin

Title Planner



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