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Visual Identity Resources

Visual Identity Standards

The Visual Identity Standards are part of the City's Communications Directives, which apply to all City Employees, as well as contractors and consultants working on behalf of the City. The standards are outlined through a series of guidebooks. Please review prior to proceeding.

Book 1: Foundational Elements
Book 2: Applying Style

Additional Resources

Logo Master Sheet
Colour Chart

For More Information

Visual Identity Team

For permission and approvals, please consult with the City’s Corporate Communications Branch or contact 311.

If you have questions about the proper application of the standards, contact the Visual Identity Team.


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