ETS Growth Strategy and Planning Review

The ETS Ridership Growth Strategy and Planning Review recommends new service standards and strategies which will place ETS in a position to achieve significant ridership growth over the next five years.  

ETS Ridership Growth Strategy and Planning Review - Summary Report

Edmonton Transit System Ridership Growth Strategy and Planning Review Highlights

Recommended Service Standards and Planning Guidelines 

Project Terms of Reference



The City of Edmonton has undergone significant growth which is expected to continue in the coming years. This growth has resulted in significant challenges for Edmonton Transit System to meet customer demands for public transit service in the city. As a result, ETS has retained ENTRA Consultants Inc. to assist in undertaking the Edmonton Transit System Growth Strategy and Planning Review.

The key deliverables of this project are:

Market Assessment
Identification of existing and potential markets for public transit. Undertake an assessment of Edmonton Transit's effectiveness in providing service to meet market needs. Develop strategies for increasing penetration into each market, identifying costs and ridership/revenue potential associated with each market.

Service Standards Review
Recommend service standards for Edmonton Transit System and the impacts of applying the recommended standards on costs, revenue and ridership (for each market identified)

Planning and Operational Assessments
Assess specific aspects of the transit planning and operations, providing assessments of existing practices and policies and provide recommendations for future initiatives in the identified areas.

Long Term Public Transit Strategy/Five Year Plan
Develop a 5 year service and infrastructure implementation plan and schedule, which will be used as the basis for development of Edmonton Transit's Long Range Financial Plan and feed into the Transportation Master Plan Update.

Longer Term Initiatives
Identify ten year issues and options for consideration in the Transportation Master Plan update. Identify measures that will assist in achieving a long term vision for public transit in Edmonton (and potentially the surrounding region).

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