A planning application (map) has been made for a plan amendment and rezoning at 10111 104 Avenue NW, the Edmonton Tower. The application was submitted by Stantec Consulting Ltd., on behalf of ICE District Properties JV.
This application includes two components:
The proposed amendment to the Capital City Downtown Area Redevelopment Plan (ARP, 16MB) would expand the Arena and Entertainment District; the area including the Downtown Arena and land south of 104 Avenue, to include the Edmonton Tower site.
The proposed rezoning would change the zone for this site from Core Commercial Arts (CCA) Zone to Arena and Entertainment District (AED) Zone. As the site is already developed with the Edmonton Tower, the rezoning, if approved, may permit large-format digital signage and advertising.
The applicant's stated intent is to "facilitate the development of an overall signage and lighting scheme for ICE District."
Applicant’s examples of possible signage opportunities.
This application is under review by City Planning. We welcome your feedback on the application.
City Council Public Hearing Date: To be determined.
Reference File Number: LDA17-0481
Planner: Email Sean Lee or call 780-496-6121 for more information.