Main page content begins here

PlanWhyte Project Scope

The City is initiating a land use study for the Whyte Avenue Commercial Area portion of the Strathcona Area Redevelopment Plan (ARP). The goal of this study is to better understand how the area’s heritage, character and livability can be further strengthened while exploring opportunities for additional development over the next 20-25 years.

This study will examine heritage, land use, urban design, transportation, and development opportunities (outside the core heritage commercial area), in order to develop a design vision for the long-term evolution of Whyte Avenue. This work is expected to lead to a series of recommendations that will:

  • Strengthen preservation of the core heritage commercial area
  • Identify potential opportunities for additional development outside the core area
  • Enhance the quality of urban design within the Whyte Avenue area
  • Lead to amendments to the Strathcona ARP


Phase 4 - We are here in the process
December 2017 to April 2018
Final study and approval

Phase 3 
October 2016 to December 2017
Draft study and recommendations

Phase 2
July to September 2016
Evaluation of alternatives

Phase 1
February to June 2016
Exploring opportunities and constraints

For More Information


End of page content. Please choose between the following five options:

Back to main menu Back to current page menu and content View current page breadcrumb Back to site search Continue to page footer content