Business Revitalization Zones
A Business Revitalization Zone (BRZ) is a unique opportunity for businesses to work together to accomplish mutual goals. Customers want safe, interesting and attractive places to shop, dine and conduct business.
A BRZ can attract customers and enhance an area through:
- Streetscape improvements
- Joint promotions and festivals
- Economic development initiatives
- Facade Improvement Program
- Development Incentive Program
BRZ Business Association
A BRZ is initiated at the request of a business community. It is set up and governed by a combination of provincial legislation and City policy. When a BRZ is created, City Council establishes a business association, sets the BRZ boundary, and approves a Board of Directors and annual budget. The budgeted amount is collected through a special tax levy of BRZ members.
Once established, City Council annually approves the BRZ's budget, Board of Directors, and special tax levy. All monies collected by the City are returned to the Business Association in quarterly instalments to fund the BRZ's initiatives.
Maps of each of the BRZs in Edmonton are in the Related Documents section on the right side of this page.
Contact information for the various BRZs is available in a table further down this page.
Find the locations of all the BRZs in Edmonton.
Annual Requirements
A business association must meet several requirements each year:
- Produce an audited financial statement and annual report
- Conduct an annual general meeting for its members
- Nominate a Board of Directors
- Draft an annual budget
Many of Edmonton's current BRZs have hired an Executive Director to ensure that these requirements are met and to advance the association's initiatives.
Civic Coordinating Function
Sustainable Development provides the civic coordinating function for Edmonton's BRZs. Staff provide consultative and planning services related to the establishment and ongoing operation of BRZs. Staff also prepare BRZ reports and bylaws for City Council's consideration.
Business Revitalization Zones Handbook
The BRZ Handbook is available online (see related documents top right).
Sustainable Development, together with BRZ associations, created the BRZ Handbook as a one-stop resource for established and future business revitalization zones to improve their operating practices. The information is primarily for Executive Directors, BRZ Board members, local business owners and City officials.
The intent of the handbook is not to regulate BRZ services, but to answer questions on the management of a BRZ and ensure that services can be effectively provided, and to serve as a point of reference.
The handbook provides guidelines for the operations of a BRZ, such as hiring of staff and running effective meetings, provides information on strategic planning and financial management, and encourages BRZ Executive Directors and Board Members to discover new services and programs for their BRZ membership.
BRZ Contacts
The following table provides contact information for the various BRZs in Edmonton.
| BRZ Location | Contact | Contact Information | |
|---|---|---|---|
| Alberta Avenue | Joachim Holtz, Exec. Director |
Phone: 780-471-2602 |
11770 - 95 St Edmonton, AB T5G 1L9 |
| Beverly | Cornel Rusnak, Exec. Director |
Phone: 780-413-6244 Fax: 780-413-6278 Email: beverlybrz@telus.net |
Box 20202 RPO Beverly Edmonton, AB T5W 5E6 |
| Chinatown and Little Italy | Ratan Lawrence, Exec. Director |
Phone: 780-423-2628 Fax: 780-423-2612 Email: brz@telus.net |
Hull Block, #301, 9664 - 106 Ave Edmonton, AB T5H 0N4 |
| Downtown | Jim Taylor, Exec. Director |
Phone: 780-424-4085 Fax: 780-425-7805 Email: info@edmontondowntown.com Web: www.edmontondowntown.com/ |
10121 Jasper Ave Edmonton, AB T5J 4X6 |
| Fort Road and Area | Deanna Fuhlendorf, Exec. Director |
Phone: 780-472-2562 Fax: 780-472-2562 Email: fortroad@telusplanet.net |
Box 21 13303 Fort Road Edmonton, AB T5A 1C3 |
| Inglewood | David Winfield, Exec. Director |
Phone: 780-430-7933 Email: winnie63@telus.net Web: www.myinglewood.ca/default.aspx |
Mailing Address Only: 12208 – 118 Avenue Edmonton AB T5L 2K1 |
| Kingsway | Karen Kosof, Exec. Director |
Phone: 780-454-9716 Fax: 780-453-1025 Email: info@kingswayba.ca Web: http://www.edmontonkingsway.com/ |
11810 Kingsway Ave Edmonton, AB T5G 0X5 |
| Northwest Industrial | Al Marshall, Exec. Director |
Phone: 780-905-2322 Fax: 780-401-3182 Email: mmi@telus.net |
10631 - 144 St Edmonton, AB T5N 2V9 |
| Old Strathcona | James Gibbins, Exec. Director |
Phone: 780-437-4182 |
#202, 10345 Whyte Avenue Edmonton AB T6E 1Z9 T6E 1Z9 |
| Stony Plain Road and Area | Diane Kereluk, Exec. Director |
Phone: 780-477-5169 Email: stonyplainbrz@telus.net Web: www.stonyplainroadbrz.ca/ |
10043 - 151 St Edmonton, AB T5P 4Z7 |
| North Edge (formerly 107 Avenue and Area) |
Amy Wilson, Exec. Director |
Phone: (780) 288-0139 Email: amy.wilson@northedgebiz.com Web: http://www.northedgebiz.com/ |
Mailing Address: Office Location: |
| 124 Street and Area | Jeff McLaren, Exec. Director |
Phone: 780-413-6503 |
#202, 10715 - 124 St Edmonton, AB T5M 0H2 |
For more information:
Ken Zahara
Urban Design Section
BRZ & Heritage Conservation Unit
Sustainable Development
8th floor, 10250 - 101 St. NW
Edmonton, AB
T5J 3P4
| Title | Senior Planner |
|---|---|
| Telephone | 780-496-6095 |
| Fax | 780-401-7051 |
| ken.zahara@edmonton.ca |

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